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Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

marcelohdsg@gmail.com >>

in/marcelohdsgomes >>

ux.stackexchange/mgxd >>

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Prompt Optimisation

Automation

#ID-urgx9j

Retail

CRO

Evidence-based

#ID-1060360

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

See more ↧

Marcelo Gomes, 2025 - Built with

Home

Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

marcelohdsg@gmail.com >>

in/marcelohdsgomes >>

ux.stackexchange/mgxd >>

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Prompt Optimisation

Automation

#ID-urgx9j

Retail

CRO

Evidence-based

#ID-1060360

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

See more ↧

Marcelo Gomes, 2025 - Built with

Home

Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

marcelohdsg@gmail.com >>

in/marcelohdsgomes >>

ux.stackexchange/mgxd >>

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Prompt Optimisation

Automation

#ID-urgx9j

Retail

CRO

Evidence-based

#ID-1060360

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

See more ↧

Marcelo Gomes, 2025 - Built with