Marcelo Gomes

Experience Lead @ Merkle

UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Experience Lead @ Merkle

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Merkle

Experience Lead

2024

Staking Rewards

Product Designer

2024

Figma

Community Leader

2022

Volkswagen

Product Designer

2019

SPECIALISATIONS

>>

ABOUT ME

>>

BLOG

>>

DREAMS TRACKER

Learn to swim

Learn a musical instrument

Be invited to a podcast

Run a half marathon (21k)

Speak English

Speak Spanish

Visit other continents (2/6)

Skydive

Run a marathon (42k)

Run an ultramarathon (>50k)

Speak French

Speak Italian

Philosophy degree

G-Wagon

Marcelo Gomes, 2025

Built with

Marcelo Gomes

Experience Lead @ Merkle

UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Experience Lead @ Merkle

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Merkle

Experience Lead

2024

Staking Rewards

Product Designer

2024

Figma

Community Leader

2022

Volkswagen

Product Designer

2019

SPECIALISATIONS

>>

ABOUT ME

>>

BLOG

>>

DREAMS TRACKER

Learn to swim

Learn a musical instrument

Be invited to a podcast

Run a half marathon (21k)

Speak English

Speak Spanish

Visit other continents (2/6)

Skydive

Run a marathon (42k)

Run an ultramarathon (>50k)

Speak French

Speak Italian

Philosophy degree

G-Wagon

Marcelo Gomes, 2025

Built with

Marcelo Gomes

Experience Lead @ Merkle

UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

Experience Lead @ Merkle

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Merkle

Experience Lead

2024

Staking Rewards

Product Designer

2024

Figma

Community Leader

2022

Volkswagen

Product Designer

2019

SPECIALISATIONS

>>

ABOUT ME

>>

BLOG

>>

DREAMS TRACKER

Learn to swim

Learn a musical instrument

Be invited to a podcast

Run a half marathon (21k)

Speak English

Speak Spanish

Visit other continents (2/6)

Skydive

Run a marathon (42k)

Run an ultramarathon (>50k)

Speak French

Speak Italian

Philosophy degree

G-Wagon

Marcelo Gomes, 2025

Built with