Marcelo Gomes
Experience Lead @ Merkle
UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.
MARCELOHDSG@gmail.com >>
LINKEDIN >>
UX.STACK >>
Experience Lead @ Merkle
Increasing overall engagement rate while combining usability testing, AI, and UX review.
~378.000 users (596.000 sessions)
+93% Returning rate
+53% Avg. engagement time /user
-46% Bounce rate
REQUEST CASE STUDY >>
Product Design @ Staking Rewards
Making staking transparent and trustworthy while onboarding new investors.
Increase Activation Rate ~15-30%
High TCR >80%
High TTC ~1-3 min.
Low Bounce rate <20%
REQUEST CASE STUDY >>
Merkle
Experience Lead
2024
Staking Rewards
Product Designer
2024
Figma
Community Leader
2022
Volkswagen
Product Designer
2019
DREAMS TRACKER
Learn to swim
Learn a musical instrument
Be invited to a podcast
Speak Spanish
Run a half marathon (21k)
Speak English
Visit other continents (2/6)
Speak French
Skydive
Run a marathon (42k)
Run an ultramarathon (>50k)
Speak Italian
Philosophy degree
G-Wagon
Marcelo Gomes, 2025
Built with
Marcelo Gomes
Experience Lead @ Merkle
UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.
MARCELOHDSG@gmail.com >>
LINKEDIN >>
UX.STACK >>
Experience Lead @ Merkle
Increasing overall engagement rate while combining usability testing, AI, and UX review.
~378.000 users (596.000 sessions)
+93% Returning rate
+53% Avg. engagement time /user
-46% Bounce rate
REQUEST CASE STUDY >>
Product Design @ Staking Rewards
Making staking transparent and trustworthy while onboarding new investors.
Increase Activation Rate ~15-30%
High TCR >80%
High TTC ~1-3 min.
Low Bounce rate <20%
REQUEST CASE STUDY >>
Merkle
Experience Lead
2024
Staking Rewards
Product Designer
2024
Figma
Community Leader
2022
Volkswagen
Product Designer
2019
DREAMS TRACKER
Learn to swim
Learn a musical instrument
Be invited to a podcast
Run a half marathon (21k)
Speak English
Speak Spanish
Speak French
Visit other continents (2/6)
Skydive
Run a marathon (42k)
Run an ultramarathon (>50k)
Speak Italian
Philosophy degree
G-Wagon
Marcelo Gomes, 2025
Built with
Marcelo Gomes
Experience Lead @ Merkle
UXC Product Design with nearly a decade of experience covering the end-to-end product design process, and major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.
MARCELOHDSG@gmail.com >>
LINKEDIN >>
UX.STACK >>
Experience Lead @ Merkle
Increasing overall engagement rate while combining usability testing, AI, and UX review.
~378.000 users (596.000 sessions)
+93% Returning rate
+53% Avg. engagement time p/ user*
-46% Bounce rate
REQUEST CASE STUDY >>
Product Design @ Staking Rewards
Making staking transparent and trustworthy while onboarding new investors.
Increase Activation Rate ~15-30%
High TCR >80%
High TTC ~1-3 min.
Low Bounce rate <20%
REQUEST CASE STUDY >>
Merkle
Experience Lead
2024
Staking Rewards
Product Designer
2024
Figma
Community Leader
2022
Volkswagen
Product Designer
2019
SPECIALISATIONS
ABOUT ME
BLOG
DREAMS TRACKER
Learn to swim
Learn a musical instrument
Be invited to a podcast
Run a half marathon (21k)
Speak English
Speak Spanish
Speak French
Visit other continents (2/6)
Skydive
Run a marathon (42k)
Run an ultramarathon (>50k)
Speak Italian
Philosophy degree
G-Wagon
Marcelo Gomes, 2025
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