Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Read more →

marcelohdsg@gmail.com

in/marcelohdsgomes

ux.stackexchange/mgxd

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

The Drum Awards finalist

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Applied AI

AI Tools and Workflows

Prompt Optimisation

Automation

#ID-urgx9j

E-commerce Optimisation

Evidence-based Design

Boosting conversions

#ID-1060360

UX Delivery

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

Problem-solving Techniques

Ideation

Prototyping

Iterative Testing

FGV EAESP

User Experience and Digital Products

#Postgrad

Market-driven development

Product strategy

See less ↥

Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Read more →

marcelohdsg@gmail.com

in/marcelohdsgomes

ux.stackexchange/mgxd

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

The Drum Awards finalist

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Applied AI

AI Tools and Workflows

Prompt Optimisation

Automation

#ID-urgx9j

E-commerce Optimisation

Evidence-based Design

Boosting conversions

#ID-1060360

UX Delivery

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

Problem-solving Techniques

Ideation

Prototyping

Iterative Testing

FGV EAESP

User Experience and Digital Products

#Postgrad

Market-driven development

Product strategy

See less ↥

Marcelo Gomes

Experience Lead @ Merkle

UXC Experience Designer with nearly a decade of experience covering the end-to-end product design process.

With major experience in E-commerce, SaaS, Finance and Web3, focused in Behavioural economics and HCI principles.

Read more →

marcelohdsg@gmail.com

in/marcelohdsgomes

ux.stackexchange/mgxd

Experience Lead @ Merkle

Increasing overall engagement rate while combining usability testing, AI, and UX review.

~378.000 users (596.000 sessions)

+93% Returning rate

+53% Avg. engagement time p/ user*

-46% Bounce rate

The Drum Awards finalist

Product Designer, Freelancer

Making staking transparent and trustworthy while onboarding new investors.

Increase Activation Rate ~15-30%

High TCR >80%

High TTC ~1-3 min.

Low Bounce rate <20%

For NDA reasons, confidential information cannot be made publicly available, however I am always available for presentations and clarifications. 

Don’t hesitate to contact me.

Get in touch

Experience

2024

Experience Lead

Merkle

2024

Product Designer

Staking Rewards

2022

Senior Experience Designer

Merkle

2022

Community Leader

Figma

2019

Product Designer

Volkswagen

Specialisations

#ID-ahqjc7zfqru7

LLM

Applied AI

AI Tools and Workflows

Prompt Optimisation

Automation

#ID-urgx9j

E-commerce Optimisation

Evidence-based Design

Boosting conversions

#ID-1060360

UX Delivery

ResearchOps

ROI

Heuristic Evaluation

Cognitive Psychology

Problem-solving Techniques

Ideation

Prototyping

Iterative Testing

FGV EAESP

User Experience and Digital Products

#Postgrad

Market-driven development

Product strategy

See less ↥